Where Does Product Marketing Belong? (March 3, 2026) The debate about whether PMM reports to product or marketing has a simple answer once you ask the right question.
4 items tagged with organizationdesign
A Framework for Scaling product teams (October 10, 2024) The people, processes, and systems that make up a product organization change radically as you go through the stages of a company. This framework will guide that scaling.
Too Big To Fail (April 4, 2024) When a company piles resources on a new product idea, it doesn't have room to fail. But failing is an important part of innovation. If you can't let it fail, it can't succeed.
Go small (April 4, 2024) The strengths of a large organization are the opposite of what makes innovation work. Starting something new requires that you start with a small team.