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Personal branding

5 May 2006

Rajesh Setty has a free ebook to imrpove the personal brand of tech professionals. That rockstar designer or consultant you know? They already know this stuff-- that’s how they got where they are.

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How to understand your product and your market A customer development question you can ask to find out who your product is best for and why they'll love it.
Reframe How You Think About Users of your Internal Platform Changing from "Customers" to "Partners" will give you a better perspective on internal product development.
Protecting your Product Soul when the Same Product meets New People. Expand into new markets while preserving your product’s core value. Discover how to adapt and grow without losing your product’s soul.
What branding can teach about culture Culture is your company’s point of view in action—a framework guiding behavior, even in the unknown. You can’t copy it; it must reflect your unique perspective.

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Personal branding

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