Adam Kalsey

This is the blog of Adam Kalsey. Unusual depth and complexity. Rich, full body with a hint of nutty earthiness.

Business & Strategy

Yahoo launches RSS advertising service

16 Nov 2005

I received this email from Yahoo Publisher services early this morning…

Dear Publisher,

We’re pleased to announce another method for you to maximize your
revenue and bring value to your content properties: Advertising in
RSS feeds is now available through the Yahoo! Publisher Network.

This new product feature allows you to place Yahoo! Search Marketing
ads within your RSS feeds. The ads that appear may be relevant to a
specific article or post, or to your content in general.

For more information on Ads in RSS or to activate ads in your feeds,
please visit https://publisher.yahoo.com/portal/AboutRSS.php

Now that Yahoo and Google, the two largest self-serve online advertising companies are in the game, there will need to be some changes for pure plays like Pheedo, FeedBurner, and Feedster. More on that later.

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