Items tagged with marketing

Movie marketing on a budget

July 25, 2006 - 1424 words , 5 comments
Mark Cuban’s looking for more cost effective ways to market movies.
Also tagged as: advertising bestof directmail lazysunday markcuban massmedia microtargeting movies starbucks television youtube

The importance of being good

May 25, 2006 - 489 words , 9 comments
Starbucks is pulling CD burning stations from their stores. That says something interesting about their brand.
Also tagged as: bestof branding starbucks

Because I'm a rockstar, that's why

May 18, 2006 - 22 words
While it may be better to be lucky than good, it’s certainly better to have...
Also tagged as: 9rules branding chartreuse starbucks strategy

Who cares about RSS adoption?

February 22, 2006 - 90 words
Dave Winer wants to know why anyone cares how many people use RSS without being aware of it.
Also tagged as: davewiner rss rssadoption statistics

Feedburner fesses up

February 9, 2006 - 52 words
Feedburner spammed some people. And instead of making excuses, they did the right thing.
Also tagged as: feedburner makingmistakes spam

When marketers attack

January 18, 2006 - 35 words , 1 comment
Marketspeak has come to blogs.
Also tagged as: blog marketspeak

Lock-in is bad

December 14, 2005 - 723 words , 5 comments
T-Mobile thinks they’ll get new Hotspot customers with exclusive content and locked-in devices.
Also tagged as: bestof clueless tmobile walledgardens wifi wireless

Pitching Bloggers

November 2, 2005 - 914 words , 6 comments
Forget what you learned in your PR classes. Start acting like a human instead of a marketer, and the humans behind the blogs will respond.
Also tagged as: activewords bestof buzzbruggeman howtoblog pitchingbloggers pr viapoint

Peets in the deep south

October 8, 2005 - 84 words , 1 comment
An unexpected place to find Peets Coffee
Also tagged as: antartica coffee peets

Local Baseball spam

June 17, 2005 - 475 words , 4 comments
Abusing ticket sales information leads to frustration.
Also tagged as: baseball permission spam