Items tagged with marketing

Social advertising failings

February 12, 2008 - 1011 words , 1 comment
A marketer wanting to reach social network users needs to try some new tricks. Broadcasting contextual ads with your Google haiku isn’t going to cut it.
Also tagged as: advertising context facebook socialnetworks targeting

Buzzword Marketing: Macworld edition

January 11, 2008 - 422 words
Some product marketing examples from the Macworld exhibitor list.
Also tagged as: macworld products

Buzzword marketing

January 10, 2008 - 81 words , 1 comment
A job ad with nothing but buzzwords.
Also tagged as: ad buzzword jobrequirements

Teleflip spams your friends

November 6, 2007 - 110 words , 7 comments
Classless move by teleflip.
Also tagged as: spam teleflip viralmarketing

Widgetsphere: New Playground For Marketers

April 20, 2007 - 26 words
Widgetsphere: New Playground For Marketers — Using widgets to market your company. Focuses on building...
Also tagged as: advertising widgets

Cuban's response

July 28, 2006 - 237 words
Mark Cuban agrees with me on the quality of most of the suggestions for improving movie marketing.
Also tagged as: markcuban microtargeting movies

Movie marketing on a budget

July 25, 2006 - 1426 words , 4 comments
Mark Cuban’s looking for more cost effective ways to market movies.
Also tagged as: advertising bestof directmail lazysunday markcuban massmedia microtargeting movies starbucks television youtube

The importance of being good

May 25, 2006 - 489 words , 9 comments
Starbucks is pulling CD burning stations from their stores. That says something interesting about their brand.
Also tagged as: bestof branding starbucks

Because I'm a rockstar, that's why

May 18, 2006 - 22 words
While it may be better to be lucky than good, it’s certainly better to have...
Also tagged as: 9rules branding chartreuse starbucks strategy

Who cares about RSS adoption?

February 22, 2006 - 90 words
Dave Winer wants to know why anyone cares how many people use RSS without being aware of it.
Also tagged as: davewiner rss rssadoption statistics