Simplelinks | Marketing

Aug 3, 2004

How Fog Creek thrives with no marketing budget in Marketing
The secret is the blog. Hurry up and read the article because it will disappear into the paid archives soon.

Aug 2, 2004

Free iPod? in Marketing
MLM meets the affiliate marketing era.

Jul 28, 2004

Risky Business in Marketing
Wacky marketing moves put these businesses on the map.

Jul 25, 2004

Cost Per Influence in Marketing
New ad metrics are needed

Jul 15, 2004

Text Ads Boost Branding in Marketing
This is great, but I'm a bit biased.

Jul 12, 2004

RSS Ads -let's get it on in Marketing
Publishers need revenue from RSS to encourage them to create feeds. How can ads come to RSS without overpowering it?

Jun 24, 2003

First Rule of Marketing: Do no harm in Marketing
But by affirmatively sending us scratch pads with multiple misspellings they completely torpedoed the possibility that they will ever get any business from our firm in the future. Now that's what you call a poor marketing campaign.

Jun 12, 2003

Moore's Lore: Internet World RIP in Marketing
When a Web site is short of cash, they add advertising inventory. As a result advertisers don’t respect an Internet site’s rates. They don’t respect the placement an Internet site promises.

May 5, 2003

Will Plain-Text Ads Continue to Rule? in Marketing
Search engine text ads will retain their superiority over time, but text ads on other sites will work only if they focus on directly meeting users' needs.

Feb 7, 2003

Make the Call: Using the telephone to convert prospects into clients in Marketing
You need to make contact, develop rapport, establish your credibility, and build momentum -- all in only a few seconds. Here's how.

Jan 30, 2003

AlwaysOn * Contact Us in Marketing
So basically what we are saying is we really, really do not want to be contacted unless you are on fire and you think we can put it out.

Jan 20, 2003

Fabulous stupendous movie blurbs come under review in Marketing
The commission argues that its overall guidelines -- including recommendations against distorting the meaning of an endorser

Jan 17, 2003

Long or Short Copy? Part 1 in Marketing
Are your readers looking for an experience; do they want to feel they "belong"? Or are they driven by a simple task with the intention of finding what they want and leaving as quickly as possible?

Get Your E-Mail in Shape for 2003 in Marketing
Firming up and adding more power to your e-mail messages for greater profitability.

Jan 14, 2003

The Most Important Question E-Mail Marketers Need to Answer in Marketing
First, let's talk about what people don't care about: They don't care about your company, where it's located, how long it's been in business or who founded it. And unless your logo provides instant recognition, that doesn't matter either.

Jan 7, 2003

Better Content Starts Today in Marketing
Are you spending hours editing copy by someone who wasn't born to write? Perhaps it's time to take inventory of your team's assets and weaknesses. Reassign the literary-challenged to other tasks.

Dec 20, 2002

How do you tell if the mailing list you're renting is spam? in Marketing
Many email lists that claim to be "opt-in" are really "opt-out"; that is, full of email addresses whose owners have demanded to be removed yet continue to receive junk email.

Dec 17, 2002

AOL 8.0: All Database Rules Have Changed in Marketing
With AOL 8.0, however, the only way to have email delivered to a user's highest priority inbox is to ensure the sender address is in the recipient's email address book.

Dec 3, 2002

Microsite rewards anything but small in Marketing
With marketing budgets severely constrained and Internet users balking at intrusive online ad formats, marketers are turning to microsites as a cheap and powerful way of getting their messages out.

Nov 26, 2002

Top Tips to Write a Persuasive Case Study in Marketing
Short case studies fashioned as marketing vehicles can be surprisingly effective.

About Simplelinks

Simplelinks is a collection of interesting spaces on the Web. Short, to the point, without commentary. Provided by Kalsey Consulting Group.

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